Josephi explained that fake news are best reacted to with positive communication. After this more practical approach of Kremer-Schillings, Christoph Josephi from agency panama PR (Germany) provided more insight into the topic. According to Willi, creative forms of communication might be a solution: a personal and honest approach, but also an educating dialogue at eye level with the consumer might help to resolve many issues. Urbanization, new media, the individualization of society and, above all, a lack of knowledge about the farming profession are the reasons that contribute to this phenomenon. In the first ever digital edition of the world-famous Interpoma Congress, a total of 14 international experts reported on the latest research results and laid out their view on the future of the apple economy in a compact 420-minute format.Īs the first key note to take the virtual stage, Wilhelm Kremer-Schillings, who is better known as “farmer Willi” in his online blog, explained why farmers are generally popular, but their products are very often not.
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